Four Reasons You Should Sell Cold Brew Coffee at Your Cafe

Cold brew coffee is a widely loved beverage, but why should you consider offering it at your cafe? Here are our four compelling reasons why every cafe should serve cold brew coffee year-round! 

It’s Trendy

As per the 2020 Allegra Project Cafe Europe report, cold brew stands out as the fastest-growing coffee beverage, particularly in northern Europe. This surge in popularity is closely linked with the overarching coffee trend in Europe, which emphasizes the rise of specialty coffee. Initially introduced by specialty coffee shops, cold brew has now become a staple in the summer menus of major brands like Starbucks and Costa Coffee. 

It’s Easy

True to its name, cold brew doesn't necessitate hot water or sophisticated equipment, making it a low-cost investment for your café. You only need ground coffee (like filter/drip grind), cold water, and a brewing vessel. Of course, patience is key, as brewing cold brew takes 12-16 hours. If you wish to simplify the process, many of our partners offer ready-made cold brew options that can be seamlessly integrated into your beverage program with JAX.

It’s Profitable

Producing cold brew costs nearly the same as making filter coffee or espresso-based drinks. However, you can easily justify charging an additional $1 for cold brew, as most customers consider it an indulgent treat. By focusing more on cold brew instead of traditional filter coffee, you increase your revenue and attract new customers drawn in by your trendy coffee offerings.

It’s Versatile

One of the greatest advantages of cold brew coffee lies in its incredible versatility and limitless possibilities. Whether mixed with milk, transformed into a cocktail, blended with sparkling lemonade, or served as an affogato, cold brew can adapt to any creative concoction you can imagine. Compared to filter coffee, cold brew tends to be milder in acidity and sweeter, making it an ideal match for both milk-based beverages and lemonades. Its adaptability makes crafting seasonal drinks a breeze, allowing you to inspire your customers throughout the year continuously.

If the advantages haven't convinced you yet, integrating cold brew into your beverage program with JAX is incredibly straightforward. Reach out to us to explore how easily cold brew can be incorporated into your offerings. If you're keen on acquiring a beverage program with us, get in touch today!