Tips For Creating A Successful Beverage Program
Running a food-industry business, like a restaurant or coffee shop, isn’t easy. Building a successful beverage program can be challenging. Creating an effective beverage program is much more than simply ordering products. The perfect mix complements your menu, increases customer satisfaction, and boosts sales. These tips will show success.
1. Know Your Customers
Businesses need to understand customers' evolving preferences and expectations. Are they looking for
delicious flavor combinations? Are they interested in sustainably-sourced products? Do they want the
opportunity to customize their beverages? Answer these questions:
- A classic coffee or specialty coffee with sustainability certifications.
- Flavored coffees and tea blends feature on-trend variations.
- A variety of flavored syrups and creamer options.
2. Know Your Strongest Day-Part
Analyze your hours of operation and overall business model. What time of the day are you busiest? What
time of day do you wish to grow? Within each day part, identify what menu items are most popular.
Knowing this information will help you decide your company’s needs:
- Traditional and specialty coffees that pair well with breakfast items.
- Cold brew, cappuccinos, and iced coffees that work well with mid-day and early dinner meals.
- Specialty coffees and teas can be used to create mocktail beverages.
3. Define Your Brand
Consider the way you showcase your business. For example, do you offer distinct, exclusive food
options? Is your expertise in serving a specific ethnic cuisine? Does your brand exclude a modern and
fashionable image? Recognizing your area of expertise and brand image can aid in determining if you
require the following:
- Coffee and teas that a barista or bartender can customize and make unique to your menu.
- Blends and flavors that pair well with spicy, sweet, acidic, or other specific flavors.
- Coffees and teas reinforce your brand image through the coffee brand’s persona or through
certifications like Organic, Rainforest Alliance, Fair Trade, etc.
4. Be Set Up to Succeed
Modern customers want prompt and effective service while also expecting various high-quality options.
Have you arranged your equipment for optimal efficiency? Are your employees adequately trained to
operate the equipment? Analyzing your beverage selections and equipment can assist you in deciding if
you require the following:
- Streamlining your beverage menu to harmonize with your food selections.
- Acquiring new or supplementary equipment.
- Training your waitstaff and employees on utilizing all your beverage equipment and producing
specialty drinks.
5. Partner With The Right Beverage Provider
As a business owner, you dedicate significant effort to growing your establishment and offering quality
food and service that entices your customers to return. It’s critical that your beverage supplier serves as a
cooperative partner in your success. Are you receiving reliable service and delivery from your beverage
supplier?
Do they recommend creative concepts or popular coffee and tea varieties? Your beverage
supplier should:
- Offer a comprehensive assortment of coffees, tea syrups, creamers, sweeteners, and other
accessories.
- Make equipment readily available and perform routine maintenance checks on it.
- Deliver your order, rotate and review your inventory, and stock your requested items neatly.
JAX Beverage provides an extensive range of traditional and distinctive coffee, cold brew, hot tea, iced
tea, and all the necessary condiments. Furthermore, our area-based sales representatives are equipped to
assist you in saving both time and money by servicing your equipment, replenishing your stock, and
conversing with you about the latest and fashionable flavors.